The European office of Jensen Hughes based in Milan-Italy, attended as Sponsor the SAFETY EXPO 2019 in Bergamo on 18-19 September. We met many of the Fire Brigade officials and some other professional colleagues. We are all committed towards the same goal: improve Fire Safety Engineering practice day by day, avoiding misleading communication and the creation of false myths. There are no short-cuts: before reaching Excellence, even just a good practice in the FSE application can be achieved only through a solid, scientific, and technical preparation. There is still a long way to go: let’s do it together.